What Part 2 – Branding, Tone, and Talking Points

https://docs.google.com/document/d/1mqbzysa_Jftdz5p6dFoqhosK_WHwGYPJW0yM7qRnBAg/edit?usp=sharing

Sharp as a tack.

Enthusiastic as hell.

Expert in our field.

We are:

  • Focused
  • Momentuous
  • Refined
  • Secure
  • Niche
  • Savvy
  • Modern
  • Graceful
  • Rigorous
  • Futuristic
  • Analytical
  • High-end
  • Realistic
  • Open-minded
  • Humble
  • Cheeky

We are not:

  • Conventional

This page is also available on Jira here –> https://pineappleempire.atlassian.net/wiki/spaces/PE/pages/33390593/Branding+Tone+and+Talking+Points